BEIJING, Aug. 28, 2020 /PRNewswire/ — On August 28, 2020, the “Great Wall Hero 2020—Visit Beijing Again” promotional occasion organized by Beijing Municipal Culture and Tourism Bureau was held at Fortress Square, Badaling Great Wall Scenic Area. This occasion was supported by Yanqing District Cultural Tourism Bureau, Badaling Special Zone Administrative Center, Air China, and China Plus. It is considered one of a sequence of occasions in 2020 as a part of the Beijing Great Wall Cultural Festival.
Ms. Pang Wei, Deputy Director-General of Beijing Municipal Culture and Tourism Bureau, reviewed the achievements of the Visit Beijing worldwide social media campaigns since 2013. Visit Beijing actively promotes Beijing on Facebook, Instagram, Twitter, and YouTube. Each 12 months, the “Great Wall Heroes” international advertising and marketing marketing campaign has invited overseas influencers to Beijing to expertise the most recent Beijing cultural tourism excursions and merchandise, in addition to selling Beijing via international social media platforms. The occasion has change into an annual branding occasion for Beijing Municipal Culture and Tourism Bureau’s abroad promotion campaigns. In the wake of COVID-19, this 12 months’s “Great Wall Heroes” marketing campaign had the brand new theme of “Visit Beijing Again.” Long-term Beijing expat influencers had been invited to participate in a panel dialogue about post-COVID-19 tourism improvement.
The 5 influencers/panelists had been: Mr. Jim Spear, co-founder and designer of two award-winning tourism companies close to Mutianyu Great Wall; Ms. Sarah Keenlyside, founding father of Bespoke Travel Company, which gives tailored, immersive journey companies to overseas vacationers; Mr. Hayden Opie of Beijing Hikers, a mountaineering membership that has been well-liked in Beijing for greater than 10 years; Mr. Ignace Lecleir, proprietor and founding father of TRB, awarded primary superb eating restaurant on the planet by TripAdvisor in 2019; and Mr. Dominic De Couto of B Electric, which gives enjoyable new methods to find Beijing through e-bike.
At the tip of the occasion, Beijing Municipal Culture and Tourism Bureau introduced the 5 overseas influencers with a certificates naming them “Great Wall Heroes” in recognition of their lively efforts to advertise Beijing and promote worldwide cultural trade.
In an interview, Ms. Pang Wei stated that now that the COVID-19 outbreak in Beijing has been introduced beneath management, the profitable internet hosting of this occasion was of nice significance to the way forward for cultural tourism in Beijing. Foreigners in Beijing had been invited to go to the Great Wall and be a part of the stay stream, with the hope of serving to individuals around the globe to get to know China once more after COVID-19 and learn the way Beijing’s tourism market has recovered. The occasion additionally launched Beijing’s newest Great Wall Cultural Tours venture, with the aim of laying a stable basis for the restoration of inbound tourism after COVID-19.
After the occasion, the company skilled the newly-launched Badaling Great Wall Night Tour, which was additionally live-streamed from Visit Beijing’s Facebook web page. It is hoped that these promotional campaigns will embody and carry ahead the spirit of the Great Wall, use the Great Wall tradition as a hyperlink to inform Chinese tales, and promote cultural exchanges between China and the world.