To the beat of The Coconut Nut Malibu Remix, over 30 Malibu Ambassadors from world wide will spark a dance craze #TheCoconutProblem.
NEW YORK, Aug. 5, 2020 /PRNewswire/ — Malibu is bringing a little bit little bit of sunshine to the world this summer season by a partnership with Platinum Selling American DJ and producer Dillon Francis and over 30 Malibu Ambassadors from seven completely different international locations for the launch of #TheCoconutProblem. Media personalities and creators reminiscent of comic Hannah Stocking, singer and radio presenter Fleur East, and inventive director Ashley Banjo will kick off #TheCoconutProblem by performing The Coconut Nut Malibu Remix dance strikes, created by famend choreographer Matt Steffanina.
“#TheCoconutChallenge represents summer fun and the spirit of being together,” mentioned Johan Radojewski, Vice President of Global Marketing for Malibu at The Absolut Company. “The partnership of our ambassadors from throughout the globe and the skills of Dillon Francis offers us the chance to share a little bit little bit of sunshine.”
And that’s not all! Fans who share their dance strikes to the beat of The Coconut Nut Malibu Remix and tag their posts with #TheCoconutProblem may very well be featured in Dillon’s crowdsourced music video, scheduled to premiere later this summer season.
“The Coconut Nut is a perfect lighthearted anthem for summer vibes, so I hope my new Malibu remix and #TheCoconutChallenge can provide a moment of reprieve while everything in the world still seems so uncertain,” mentioned Dillon Francis.
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Malibu is the primary flavored spirit model globally. As the refreshing style of summer season, Malibu has sustained 30 years of success and is offered in additional than 130 international locations worldwide, together with the US, UK, France, Germany and Canada. Malibu owes its distinctive style to a refined mix of Caribbean rum, coconut taste and high-quality sugar.
Malibu is aware of that summer season is the time when individuals really feel their most free and completely happy, therefore all advertising communication from Malibu is concentrated on liberating the spirit of summer season, serving to individuals to dwell the most effective summer season attainable. Its product portfolio displays its mission to assist individuals to launch their “summer selves”, reflecting the laid-back temper of the season. The broad product vary contains a variety of refreshing flavors capturing the essence of summer season, together with: Malibu Original, the enduring summer season drink good for creating summer season cocktails; and a collection of ready-to-drink cans providing enjoyable and refreshing style on the go, good for spontaneous summer season moments with associates.
Malibu is produced and marketed by The Absolut Company, a part of Pernod Ricard, which holds some of the prestigious model portfolios within the sector.
* Virtue – The artistic company by VICE is the company of document for Malibu and the creators of the marketing campaign
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Associate PR Manager at PRUSA
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