SM bags 5 wins at the prestigious 12th Global CSR Awards

SM not too long ago took house a complete of 5 awards on the 12th Global CSR Awards, besting greater than 300 firms from everywhere in the world in a showcase of Corporate Social Responsibility initiatives which have made a constructive impression on the lives of numerous people and communities.

SM Supermalls, by way of its CSR arm, SM Cares, was conferred the “Best Country Award for Overall CSR Excellence within the Philippines”, an award given to organizations which have demonstrated exemplary and related community-based initiatives with illustrated and long-term outcomes for its stakeholders. The award is a testomony to the corporate’s dedication to the creation of CSR advocacies and initiatives geared towards supporting communities and empowering the Filipino. 

SM Supermalls additionally obtained the Gold CSR Leadership Award for efforts and advocacies that promote social inclusion in all its enterprise environments, serving to communities who have been displaced by calamities similar to Typhoon Haiyan, and take care of the setting, guaranteeing that its enterprise operations are sustainable.

Meanwhile, SM Foundation was given the Gold award for “Excellence in Provision for Literacy & Education” for its SM Scholarship Program, an institutional program, which to this point has supplied greater than 5,000 underprivileged Filipino youth with entry to larger training, together with tertiary training and technical-vocational training, amongst others.

SM Supermalls additionally received a Silver, beneath the class “Best Environmental Excellence Award” for its varied Mall applications and operations, devoted to power effectivity, water conservation, accountable strong waste administration, and the promotion of eco-friendly practices among the many youth, in addition to the corporate’s efforts to assist shield the nation’s waters by way of the annual International Coastal Cleanup and its month-to-month Trash to Cash recycling market. 

In addition, SM Supermalls received a Bronze for “Best Community Program Award” for its CSR advocacies, notably people who have immensely benefited sectors of society who sometimes want extra care and a focus, similar to girls and breastfeeding moms, individuals with disabilities and particular wants, and the aged. This additionally consists of the corporate’s setting and sustainability advocacies.

Our current wins on the 12th Global CSR Awards are a testomony to the dedication of our folks in serving to create a world the place everyone seems to be empowered, and the place nobody is left behind. Our CSR advocacies promote social inclusion and take care of the setting, and proceed to encourage us to assist enhance the lives of the Filipino folks. As accountable members of the neighborhood, we share this recognition to all our companions, beneficiaries and stakeholders,” mentioned SM Supermalls President, Steven T. Tan. 

The Global CSR Awards is an annual ceremony that honors organizations which have showcased excellence in implementing CSR initiatives. It goals to advertise neighborhood involvement for organizations, urging them to utilize their assets and affect to assist those that are in want and contribute to the event of options to the world’s most urgent points.

SM Cares is the company social duty arm of SM Supermalls, offering assist to the neighborhood by way of partnerships with related stakeholders. SM Cares’ advocacies embrace applications on individuals with disabilities, the setting, girls and breastfeeding moms, senior residents, and youngsters and youth. To study extra about its varied initiatives, go to

Healthy Tropics: Maximizing opportunities –

“I have a Bachelor’s degree in Political Science, but I have a Master’s degree in Mad Science.”

This is how Mike Atayde, Orich Food and Beverages CEO and Head of Product Development, describes himself. He says his ardour to create issues and his curiosity in product analysis and growth haven’t tapered off even when the pandemic struck. His firm, he says, continues to spend money on laboratory gear to assist them ship extra merchandise and determine what works and what doesn’t.

“Every challenge has its opportunities. As humans, we have the ability to cope and adjust if we just settle down and think. When things bog down, that doesn’t mean you cannot be productive and creative and find solutions,” Mike opines.

As a wellness model, Healthy Tropics markets its merchandise to shopper who’ve turn out to be extra invested of their well being due to the pandemic.

“You have to find new avenues to sell your products. Now, we’re seeing there’s considerable growth in the online retail space. You just have to keep your products relevant and interesting,” Mike says.

Healthy Tropics additionally continues to work with its retail companions like Kultura on how their merchandise can attain a wider market given the scenario.

“Kultura is a springboard for Filipino products to grow, evolve and then get into the mainstream. Kultura can continue to support us and smaller manufacturers by being present everywhere. It has the network,” Mike shares.

Aside from making certain their merchandise stay accessible to the market, Orich additionally makes certain that their staff are working in a protected surroundings 

“During the lockdown, tuloy pa rin ang pagtanggap namin ng sweldo. Pinayagan din nila kami to work from home. We also have rapid tests, at shouldered ng kompanya ang fees,” Dina Gatdula, an accounting officer for Orich, says.

Healthy Tropics snacks and juices can be found in Kultura shops situated contained in the SM Malls. You can also order Healthy Tropics and different uniquely Filipino merchandise on-line at

For greater than 60 years, SM, and its affiliate manufacturers like Kultura, has been residence to hundreds of MSMEs. As SM grew, so did its MSME companions. From these years of partnership, SM and MSMEs as soon as once more stand collectively to construct again stronger. 

For extra information:

Silcafe and Kick-start: Finding new direction in coffee

As a younger boy from Silang, Cavite, Michael Poblete Asuncion watched his father Enrile promote freshly roasted espresso to cafés, eating places, and places of work. His father, who made the model Silcafe within the 1990s, served as his inspiration early on. Like Enrile, he has all the time believed within the potential of Philippine espresso.

In their years of residing within the United States, they continued to supply their merchandise. But that took the backseat for Michael as he began a profession in funding banking, working within the US and in Hong Kong.

Losing his job as a result of world monetary disaster in 2008, Michael returned to the Philippines in seek for a restart. This path led him to an previous love—espresso.

“I had to kick-start something, and coffee was the impetus. Coffee was the fuel that literally and figuratively started me on a new path of entrepreneurship,” shares Michael.

Learning the ropes from his father, Michael constructed his personal espresso model aptly referred to as Kick-Start in 2009, and launched it to the market in 2013. He made certain that Kick-Start would stand out from the market due to its robust model and constant high quality.

As his father obtained sick, Michael turned extra decided to take their manufacturers to the subsequent stage and make them extra accessible to a wider market. This led to a partnership with Kultura.

“Kultura is a great place to have a presence to show to the international market the best products in the Philippines. As we grew with Kultura, we were able to introduce more coffee brands and grow the brewed coffee category,” Michael says.

Now that their manufacturers are bought at Kultura and numerous SM Supermarket and SM Hypermarket branches and even at Seafood City within the US, Michael beams with success of the dream he and his father constructed through the years and a testomony to not letting setbacks get in the way in which.

“We continue to build our coffee brands and caffeinate the Filipino with consistent, quality coffee, freshly roasted coffee,” Michael says.

Silcafe and Kick-Start merchandise can be found in Kultura shops situated inside SM Malls. You can also organize them and different uniquely Filipino merchandise on-line at launching quickly.

Kultura is a specialty retailer of SM Retail that gives all issues uniquely Filipino—from meals, magnificence and wellness merchandise to trend, residence decor and souvenirs. Behind each product is a narrative of neighborhood, help and id.

[Photos from Silca Coffee]

For extra data:

Supporting Filipino crafters and farmers through delicious delicacies

Jojie’s Pa-Initan Central was established in June 2014 by a household of culinary fans with an enormous coronary heart for Filipino meals and tradition. Starting with a dream to recreate the idea of the ‘PaInitan’, a Filipino refreshment parlor that showcases Filipino specialties created from native produce like kakanin (rice cake) and sizzling drinks like sikwate (sizzling cocoa), Jojie’s Pa-Initan Central has since supported the livelihood of native farmers and crafters. Jojie’s Pa-Initan sources their recent and all-natural produce from farmers in Bohol, and their signature bilao (native baskets) from weavers within the city of Antequera, Bohol.

‘More than a family business, this venture is our humble way of supporting the livelihood of Filipino farmers and crafters.’, shared Engr. Arnold Labunog and Ma. Carmen Labunog, Jojie’s Pa-initan homeowners.

They proceed to function regardless of the pandemic however have used this problem to push for extra. “We have faced various operational problems but we have not laid off any of our working staff and have continued to offer our full menu.” The workers which can be in a position to work throughout ECQ got free board and lodging whereas the enterprise capitalized on supply even going so far as giving incentives to the drivers. Jojie’s Pa-initan Central stays steadfast amidst these unsure instances.

From simply 2 shops in 2014, Jojie’s now operates 13 branches in key areas in Cebu, two of that are in SM malls.

Genecos Haehoa’s Whitening and Anti-Aging Skincare Line makes your Skin Bloom

Genecos Haehoa’s Whitening and Anti-Aging Skincare Line makes your Skin Bloom

The key elements of our model are marinal extracts that make your pores and skin breathable. The algae extract and marine collagen boosts the pores and skin’s regeneration, supplying you with a radiant complexion and younger-looking pores and skin. The chemical construction of the merchandise helps them to penetrate deep into the pores and skin, enhancing their effectiveness. This natural skincare line helps improve your pores and skin’s performance. The whitening elements assist obtain flawless pores and skin and the anti-aging components scale back positive traces, supplying you with a youthful look.

Haehoa merchandise on your skincare regime that offer you clean & flawless pores and skin:

Soft-Touch Purifying Cleansing Foam- the purifying cleanser cleans the pores and skin gently, eradicating extra oil and impurities. This removes darkish spots, supplying you with a transparent complexion. It’s effectively balanced moist-oil ranges assist maintain the pores and skin hydrated and doesn’t go away the pores and skin drained of the helpful oil. The pores and skin is left comfortable and clean.

Moisture Balance Toner- this multi-functional product offers a whitening impact and in addition reduces positive traces and wrinkles. Its hydrating properties enable it to work as an anti-aging agent. 

Revitalizing Shining Mask- cellulose sheets with whitening and anti-aging elements. The pores and skin readily absorbs the vitamins and is left hydrated and dewy. 

Vitalizing Boost Lotion- this multi-purpose lotion helps with pores and skin whitening and lowering wrinkles. Its chemical construction makes it simply absorbed into the pores and skin, thus enhancing its effectiveness. This is the final however an important step of a skincare routine is the moisturizer. It locks within the moisture and merchandise used priorly.

Genecos Haehoa merchandise are gems to the skincare they usually revitalize your pores and skin, supplying you with the arrogance to hold your face naturally. Everyone will wish to know concerning the new skincare model which has given your persona a brand new objective. 

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Spike In New Users on FarmersD Reported In Record Numbers During Pandemic

As the pandemic retains singles at dwelling, curiosity in courting farmers peaks to all-time highs on FarmersD — and never simply within the states most would count on.

HOUSTON, Sept. 2, 2020 /PRNewswire/ — The world could also be in numerous states of lockdown, however that has not hindered the seek for love amongst singles throughout the pandemic. FarmersD, the courting app geared particularly for single nation guys and gals, has also seen usage increase by close to 25% since March.

Spike In New Users on FarmersD Reported In Record Numbers During Pandemic
Spike In New Users on FarmersD Reported In Record Numbers During Pandemic

Match Group, which owns Tinder, Hinge, and Match noticed a 15% increase in new subscribers throughout Q2 2020, the months the place Covid-19 ranges noticed stay-at-home orders enacted everywhere in the world, halting most social exercise.

The following are the highest 10 states the place new FarmersD subscribers are situated.

Highest Number of New FarmersD Subscribers Since March 2020 By State

  1. Texas
  2. California
  3. Florida
  4. Ohio
  5. Georgia
  6. North Carolina
  7. Pennsylvania
  8. Illinois
  9. New York
  10. Missouri

“Texas is far and away the number one state to date farmers, which makes sense as it is an agriculture state with cowboys and cowgirls,” explains FarmersD spokesperson, Jasmine Young. “Surprisingly, we discovered that states like California and New York, states which might be dwelling to a few of the greatest cities in the United States, have a big consumer base there. That’s been more and more true over the previous couple of months of the pandemic.”

On why these historically non-rural hubs for single farmers is perhaps seeing such will increase, Young says, “It means FarmersD users are not exclusively farmers, but also users who are interested in the country lifestyle, or at least connecting with people who are.”

The following are the highest 10 states ranked by complete messages despatched by customers.

Most In-App Messages Sent Since March 2020 By State

  1. Texas
  2. California
  3. Ohio
  4. Pennsylvania
  5. Illinois
  6. North Carolina
  7. Georgia
  8. Florida
  9. Missouri
  10. New York

“For California to rank second in new customers and in messages despatched is fairly telling. Since persons are not in a position to meet up in-person like they’re used to, they’re taking to on-line courting to fill the hole. A state like California, which is probably the most populous state within the nation, is smart that customers are discovering FarmersD a supply of connection since they’re in lockdown similar to all over the place else.”

When requested if FarmersD has had any situation with customers utilizing the app to try to persuade others to violate social distancing, Young stated that sort of consumer habits has not occurred.  

“Thankfully, our users have been very compliant with maintaining social distancing and have kept interactions online as much as possible. Farmers are the backbone of this country and always work hard. Our users know that their job right now is to stay safe and do what they can to help stop the spread of the Coronavirus.”

FarmersD encourages all customers to proceed to follow social distancing, and invitations any nation singles and people concerned with assembly nation singles, to hitch the app right this moment.

FarmersD is obtainable now on iOS and within the Google Play Store.

About FarmersD
FarmersD connects nation singles and farmers in search of love.

For extra data, go to:

Official Site:


Google Play:

Jasmine Young
[email protected]


“Great Wall Heroes” Welcomes Future Visitors Back to Beijing with New 2020 Promotional Campaign

BEIJING, Aug. 28, 2020 /PRNewswire/ — On August 28, 2020, the “Great Wall Hero 2020—Visit Beijing Again” promotional occasion organized by Beijing Municipal Culture and Tourism Bureau was held at Fortress Square, Badaling Great Wall Scenic Area. This occasion was supported by Yanqing District Cultural Tourism Bureau, Badaling Special Zone Administrative Center, Air China, and China Plus. It is considered one of a sequence of occasions in 2020 as a part of the Beijing Great Wall Cultural Festival.

Ms. Pang Wei awarded official Great Wall Heroes the Great Wall Heroes 2020 certificates
Ms. Pang Wei awarded official Great Wall Heroes the Great Wall Heroes 2020 certificates

Ms. Pang Wei, Deputy Director-General of Beijing Municipal Culture and Tourism Bureau, reviewed the achievements of the Visit Beijing worldwide social media campaigns since 2013. Visit Beijing actively promotes Beijing on Facebook, Instagram, Twitter, and YouTube. Each 12 months, the “Great Wall Heroes” international advertising and marketing marketing campaign has invited overseas influencers to Beijing to expertise the most recent Beijing cultural tourism excursions and merchandise, in addition to selling Beijing via international social media platforms. The occasion has change into an annual branding occasion for Beijing Municipal Culture and Tourism Bureau’s abroad promotion campaigns. In the wake of COVID-19, this 12 months’s “Great Wall Heroes” marketing campaign had the brand new theme of “Visit Beijing Again.” Long-term Beijing expat influencers had been invited to participate in a panel dialogue about post-COVID-19 tourism improvement.

The 5 influencers/panelists had been: Mr. Jim Spear, co-founder and designer of two award-winning tourism companies close to Mutianyu Great Wall; Ms. Sarah Keenlyside, founding father of Bespoke Travel Company, which gives tailored, immersive journey companies to overseas vacationers; Mr. Hayden Opie of Beijing Hikers, a mountaineering membership that has been well-liked in Beijing for greater than 10 years; Mr. Ignace Lecleir, proprietor and founding father of TRB, awarded primary superb eating restaurant on the planet by TripAdvisor in 2019; and Mr. Dominic De Couto of B Electric, which gives enjoyable new methods to find Beijing through e-bike.

At the tip of the occasion, Beijing Municipal Culture and Tourism Bureau introduced the 5 overseas influencers with a certificates naming them “Great Wall Heroes” in recognition of their lively efforts to advertise Beijing and promote worldwide cultural trade.

In an interview, Ms. Pang Wei stated that now that the COVID-19 outbreak in Beijing has been introduced beneath management, the profitable internet hosting of this occasion was of nice significance to the way forward for cultural tourism in Beijing. Foreigners in Beijing had been invited to go to the Great Wall and be a part of the stay stream, with the hope of serving to individuals around the globe to get to know China once more after COVID-19 and learn the way Beijing’s tourism market has recovered. The occasion additionally launched Beijing’s newest Great Wall Cultural Tours venture, with the aim of laying a stable basis for the restoration of inbound tourism after COVID-19.

After the occasion, the company skilled the newly-launched Badaling Great Wall Night Tour, which was additionally live-streamed from Visit Beijing’s Facebook web page. It is hoped that these promotional campaigns will embody and carry ahead the spirit of the Great Wall, use the Great Wall tradition as a hyperlink to inform Chinese tales, and promote cultural exchanges between China and the world.

Philippines is the 4th Healthiest Market – A.S. Watson Group’s Global Survey: Smiling Makes People Happier

Need some well being info? Go to your Watsons pharmacist. Watsons Philippines has a robust community of 1,436 pharmacists nationwide. They are professionally skilled on healthcare and a dependable supply of opinion to alleviate stress on public well being system.

The Philippines ranked 4thwithin theWorld Health Index, a rating of healthiest and least wholesome markets throughout the globe that was revealed throughout the current international well being survey commissioned by the A.S. Watson Group, the world’s largest worldwide well being and wonder retailer. Over 5,500 customers throughout 10 markets in Asia and Europe aged 15-60 participated within the survey from November to December final 12 months to share their ideas on a variety of well being subjects.

The Netherlands topped the healthiest market listing, adopted by Singapore, the United Kingdom, the Philippines, Malaysia, Mainland China, Ukraine, Taiwan, Hong Kong, and Thailand.

Other takeaways of the survey:

  • Happier People are Healthier.91% of the respondents consider that smiling and laughing have quite a lot of well being advantages. Yet solely 66% smile sufficient resulting from stress. By technology, Gen Z smiles extra and are happier than the extra mature teams together with Gen Y, Gen X, and Boomers. And Gen Z tends to contemplate themselves as wholesome.
  • Family and Health are by Far the Most Important Aspects of Life.When it involves rating the significance of life facets, Family (87%) and Health (84%) high the listing, with Wealth and Love (33% and 32%) within the third and fourth with a large hole.

Malina Ngai, Group COO of the A.S. Watson Group and CEO of A.S. Watson Asia and Europe believes that “if the survey was being conducted two months later in February this year, I am sure this result will even be more pronounced with people putting family and health at the very top priority in life.”

  • Credible Information Matters. As faux information and data flood the web and social media, customers these days have a tendency to hunt well being info from credible sources. The analysis revealed 61% nonetheless generally see a health care provider when feeling unwell and 43% go in retailer to get OTC medicine. Yet solely 15% of respondents flip to pharmacists for recommendation.

The A.S. Watson Group believes that increasingly folks will look for the assistance of pharmacists as they’re dependable, skilled, and simply accessible. Watsons Philippines has a robust community of 1,436 pharmacists nationwide. More than simply dishing out medicines, the pharmacists are affected person advocates guaranteeing that the precise medicine is given by way of assessment, implementation of prescription, and detection of therapeutic incompatibilities.

  • How to Stay Healthy.To lead a more healthy life-style, over 80% of the respondents consider that sufficient sleep, a nutritious diet, and common train can preserve them wholesome. But 40% of them fail to take action. More and extra folks (60%) are concerned with taking nutritional vitamins and dietary dietary supplements to enhance their well being.

At the A.S. Watson Group, 1 billion customers purchased well being merchandise final 12 months and gross sales for the well being class elevated 11% 12 months on 12 months. The perception from the Group reveals that there are increasingly individuals are investing of their well being and well-being with nutritional vitamins and dietary supplements booming globally at a 12% development 12 months on 12 months.

In the Philippines, Watson’s well being enterprise is rising at 18% year-to-date, with nutritional vitamins experiencing an outstanding 132% development versus final 12 months. Clearly, extra Filipinos take a proactive strategy in guaranteeing they keep wholesome and guarded particularly on this time of world well being disaster. With this, Watsons expanded its product vary for nutritional vitamins and well being important associated merchandise to additional meet the folks’s wants

Let’s all keep wholesome and completely happy. Watsons Call & Deliver ensures secure and handy entry to medicines and private care necessities. The increasing Watsons hubs the place clients might contact have devoted riders permitting the shoppers to remain secure at house. For particulars of the Watsons Call & Deliver hubs, take a look athttps://www.watsons/

Netmarble’s New BTS-Based Mobile Game BTS Universe Story Opens For Pre-Registration on August 18

SEOUL, South Korea, Aug. 18, 2020 /PRNewswire/ — Netmarble has introduced that its highly-anticipated new cell recreation BTS Universe Story will likely be accessible for pre-registration beginning August 18. Pre-registration will likely be accessible for gamers worldwide (besides China and Vietnam) on the official web site ( till launch date, which will likely be introduced quickly.

Netmarble has announced that new mobile game BTS Universe Story will be available for pre-registration starting August 18.
Netmarble has introduced that new cell recreation BTS Universe Story will likely be accessible for pre-registration beginning August 18.

BTS Universe Story is an interactive cell storytelling platform and the second collaboration between Netmarble and the worldwide superstars, following the worldwide success of the BTS WORLD cell recreation that launched in June 2019. The app permits gamers to discover current tales primarily based on BTS Universe, create and share tales of their very own that includes the group, and work together with different gamers.

The most important characteristic of the sport, BTS Universe Story‘s Create Story mode provides writers the flexibility to create their very own tales utilizing in-game manufacturing instruments. Play Story mode gives already-created, interactive tales that develop as gamers make selections that form the narrative. In addition, the sport options an AR mode and a Collection operate the place wardrobe for characters in BTS Universe may be custom-made.

A particular pre-launch Writer Recruitment occasion is being held via August 24. Anyone can take part within the occasion, and chosen writers will likely be given early entry to the video games’ enhancing instruments to create tales prematurely of launch. These tales will likely be formally added to the Play Story mode so all gamers can take pleasure in them following the sport’s launch.

To have fun pre-registration, an unique video that includes the primary characters in BTS Universe has been added to the official BTS Universe Story YouTube channel. The video teases the sport and includes a photograph of boys with the ocean within the background revealing the significant phrase “Now, please be our story.”

For extra info, please go to the BTS Universe Story official site or observe BTS Universe Story on Twitter and YouTube

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About Netmarble Corporation

Established in Korea in 2000, Netmarble Corporation is a high developer and writer pushing the boundaries of the cell gaming expertise with extremely modern video games together with Lineage 2: Revolution, The Seven Deadly Sins: Grand Cross, Blade&Soul Revolution and MARVEL Future Fight. As a dad or mum firm of Kabam, and a serious shareholder of Jam City and Big Hit Entertainment, Netmarble strives to entertain audiences around the globe with quite a lot of cell video games primarily based on its highly effective franchises and collaborations with IP holders worldwide. More info may be discovered at

About Big Hit Entertainment

Founded in February 2005 in South Korea by CEO and Producer Bang Si-Hyuk, Big Hit Entertainment’s core enterprise focuses on music manufacturing, artist administration and publishing. Big Hit’s enterprise ventures incorporate and develop a spread of content material produced from top-notch artists’ IP, together with world superstars BTS and its latest addition TOMORROW X TOGETHER. With its mission of ‘Music & Artist for Healing’, Big Hit strives to impart a constructive affect via content material whereas offering consolation and inspiration to music followers worldwide.

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